Fruit salad yogurt's secret of the taste

“Fruits Salad Yogurt” - which has been sold more than 3 million and widely loved among consumers since its release in 1994.
We introduce our passion for quality of Fruits Salad Yogurt -　 No.1 popular product of Hokkaido Milk Company.

Large fruit

Using carefully selected large fruits only

Not to mention sweetness and a flavor, we use only the flesh (pulp) of fruits which are harvested at the best its seasonal time (said to be the most delicious) and having cleared a strict quality standards.

Exactly! It's a handmade taste

A handmade recipe that spared no time and effort, which made it possible to fill large flesh (pulp) of fruits which is not found in other company's products.
Flesh (Pulp) of fruits is sorted one by one and packed by hand.

Smooth food texture Using Hokkaido-produced milk

Using high-quality and fresh Hokkaido-Produced raw milk in luxury.

For yoghurt base, we luxuriously use high-quality and fresh raw milk produced in Hokkaido.
You can enjoy the marriage of material and the original taste of fruits.

Manufacturing system of packing at production area by taking advantage of the location

In the environment blessed with dairy farming in Hokkaido, in order to make use of the geographical advantage of "Donan"(southern Hokkaido) closest to “Honshu”(the main island of Japan), "Hokkaido Milk Company" produces and packs "milk" in the production area (on-site production)

The birthplace of dairy farming in Hokkaido Production center Blessing of“Hakodate”

The birthplace of dairy farming in Hokkaido Production center Blessing of“Hakodate”

“Donan”(southern Hokkaido) is blessed with rich nature and temperate climate, and its land has grown a green dairy farm. In our Hokkaido Milk Company, we have continued through the management philosophy of "with dairy farmers" since its founding and are also working to improve the quality of raw milk, with the belief that” carefully-raised healthy cow’s milk is delicious.”

“Carefully-raised healthy cow’ｓ milk is delicious.”

In our Hokkaido Milk Company, we have continued through the management philosophy of "with dairy farmers" since its founding and are also working to improve the quality of raw milk, with the belief that” carefully-raised healthy cow’ milk is delicious.”

Birth story (unknown episode) of long seller product

Being deeply impressed by the deliciousness of the breakfast served in the hotel overseas.

A first package for Fruit Salad Yogurt.

In about 1990, “Fruit Salad” was developed as a result of the deep impression of yogurt which Hisakazu Tajima (president at that time) tasted at a hotel in Hawaii. He tasted a luxury handmade-feeling yogurt with a fruit cocktail that cut fresh fruits. With the desire “to want to deliver this deliciousness to many people", he began developing product that large fruits flesh (pulp) play the leading role.